La Parte Più Dolorosa
è Togliersi il Cerotto

AVIS
Italian Volunteer Blood Donators

Agency: Fabrica
Art Direction: Andrew Alger,
Dominic Langdeau, Alex Saumier,
Photography: Dominic Langdeau
Creative Direction: Omar Vulpinari
© Fabrica 2010

A proud smile and a giant
bandage, to communicate that
giving blood is easy and “the most
painful part is taking off the 
bandage” for the young citizens
of Treviso.