Be Part of the Solution

YOURS – Youth for Road Safety
United Nations World Health Organization

Agency: Fabrica
Art Direction: Marian Grabmayer
Photography: Reed Young
Creative Direction: Omar Vulpinari
© Fabrica 2011

This campaign for YOURS – Youth for Road Safety, an off-spring of UNWHO, was conceived for the 2011-2020 Decade of Action for Road Safety.
It includes five posters addressing “young road users” which are the most frequent victims of road accidents.
The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact in road injuries regarding young road users: helmets, seatbelts, drinking and driving, speeding, and visibility.