Mamma Beve, Bimbo Beve

ULSS n° 9 Treviso

Agency: Fabrica
Art Direction: Alizée Freudenthal
Photography:
Alizée Freudenthal (glass),
Corbis (fetus)
Creative Direction: Omar Vulpinari
© Fabrica 2010

In Italy 65% of pregnant women
consume alcohol, with high risks
for the health of the unborn child.
“Mommy Drinks, Baby Drinks”,
is a local campaign commissioned
by Treviso’s Hospital Consortium
to raise awareness on this danger.