Show the Truth

United Nations
World Health Organization

Agency: Fabrica

01
Art Direction: Namyoung An
Photography:
Piero Martinello (pack),
Province of British Columbia (mouth)
Creative Direction: Omar Vulpinari
© Fabrica 2009

02
Art Direction: Gabriele Riva
Photography:
Sebastiano Scattolin (pack),
Commonwealth of Australia
Creative Direction: Omar Vulpinari
© Fabrica 2009

03
Art Direction: Gabriele Riva
Photography:
Sebastiano Scattolin (pack),
World Lung Foundation (child)
Creative Direction: Omar Vulpinari
© Fabrica 2009

World No Tobacco Day
is celebrated around the world
every year on May 31st.
The theme for 2009 is
“Show the truth: picture health
warnings save lives”.
For this occasion UNWHO
commissioned a global campaign
to urge worldwide national
decision-makers to apply pictorial
health warnings on all packages
of tobacco products. Pictorial
tobacco health warnings are
better than textual warnings
only because they more effectively
inform smokers about the dangers
of tobacco, specially in countries
with low rates of literacy.
Governments should not just tell
the truth about how tobacco sickens
and kills prematurely, they should
show the truth also by requiring
the placement of pictorial health
warnings on packs of tobacco.
Fabrica designed the series of
three posters for this initiative.
Each poster surrealistically
communicates the pictorial
warnings’ main goal: to not
just tell the truth, but show it.