Road Safety is No Accident

United Nations
World Health Organization

Agency: Fabrica
Art direction: Yianni Hill
Photography: Yianni Hill, Reed Young
Creative Direction: Omar Vulpinari
© Fabrica 2007
 
This campaign was commissioned by UNWHO for the First United Nations Global World Road Safety Week 2007. It includes five posters and public service announcements addressing “young road users” which are the most frequent victims of road accidents.
The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact in road injuries regarding young road users: helmets, seatbelts, drinking and driving, speeding, and visibility.